TY - BOOK AU - Rodgers, F. G. Buck. TI - The IBM Way :Insights into the World's Most Successful Marketing Organization /F. G. Buck Rodgers With Robert L. Shook SN - 0060914173 U1 - 338.7ROD PY - 1986/// CY - New York PB - Harper & Row, Publishers, Inc. KW - International Business Machines Corporation ER -