TY  - BOOK
AU  - Holtzclaw, Eric V.
TI  - Laddering: Unlocking the Potential of Consumer Behavior /Eric V. Holtzclaw
SN  - 9781118566121
U1  - 330HOL 
PY  - 2013///
CY  - New Jersey
PB  - John Wiley & Sons, Inc.
KW  - Consumer behavior
ER  -