TY  - BOOK
AU  - Li, Charlene.
AU  - Bernoff, Josh .
TI  - Groundswell :Winning in a world transformed by social technologies /Charlene Li, and Josh Bernoff
SN  - 9781422161982
U1  - 303.48LI 
PY  - 2011///
CY  - Boston
PB  - Harvard Business Review
KW  - Online social networks_ Economic aspects
ER  -